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Everything beyond that-including your searches and the new IP address you’ve been assigned-will be protected from your ISP’s prying eyes. When you connect to a VPN, the only thing your ISP can see is that you’ve connected to that network. Hiding your IP address prevents this data tracking. By handing over your browsing history to advertisers and marketing analysts, they’re now profiting off more than just your monthly Internet bill. Though your ISP may protect your data now, they could turn around and start selling it without your explicit consent. This can put your data at higher risk because most people have no choice with their ISPs whereas they do have a choice in which ad networks to use. There are currently no restrictions in the United States that stop ISPs from doing so. Like ad networks, Internet service providers (ISPs) can track your online activity through your IP address. A good VPN service won’t log your activity, so there won’t be any way for someone to track your browsing data back to you.
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They can route your activity through their network to give your packages of data a new IP address. It starts with connecting to a virtual private network ( VPN), which creates a secure connection to their servers. The good news is that there are ways to mask your IP address to maintain your privacy online.
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Companies like Google can keep long records of your search history by connecting each of those searches to your IP address. Your IP address is like an identification number connected to your device that tells websites where your Internet traffic is coming from. This is all done through your IP address. It’s how ad networks know what you’ve been searching and are able to predict what products you might be interested in, and it’s how websites know when to cut you off from their content due to geographical restrictions. Most people don’t think about it, but everything you do online can be tracked.